I think everyone should take a look at a recent Mashable post on mobile trends. Many of our clients come to us to help them conceptualize what technologies would be best for them and what is working for others. This article I believe validates much of our current thinking. For those of you not willing to actually read the post I have recapped the cheat sheet here.
[1] SMS - Everyone is texting. If you are not, you might just be one of the only ones. Don't think just because it is low-tech that it is outdated. It still works.
[2] Advertising on the platforms is still being worked out - There are some interesting things happening in the field but nothing is a clear winner yet and everyone is largely still figuring out what works for them. My guess is that this will continue into the indefinite future butafter content ...











